About Us
Despite rising infertility rates and declining birth rates, fertility remains a misunderstood and often taboo subject. Many people don’t receive
the information they need until it is too late to act. The Fertility Futures Project has been created to address the widespread lack of awareness and education around fertility and reproductive health
Our Mission
To change outcomes, we must make conversations about fertility normal, proactive, and accessible — shifting it from the margins of crisis into the mainstream of public health and personal wellbeing. We want to increase fertility literacy for all, reduce the stigma of talking about these subjects and empower and equip individuals with the right resources to make informed decisions about their reproductive futures, regardless of what stage they may be at.
Our Campaigns
01
Own Your Ovaries
Further details on our first three core campaigns are coming soon. Join the Collective to be the first to hear when they launch!
02
Claim Your Count
Further details on our first three core campaigns are coming soon. Join the Collective to be the first to hear when they launch!
03
Know Your Window
Further details on our first three core campaigns are coming soon. Join the Collective to be the first to hear when they launch!
What a donation could do
Fertility conversations often come too late. Our mission is to change that by raising awareness, sharing facts, and directing you to resources that make this topic easier to navigate. Honest, open, conversations can break the silence, reduce shame, and turn knowledge into power.
Donate todayTeam Members
Louise Johnson
Founder
Louise Johnson is Global CEO of Fuse and was named one of the Financial Times’ Women to Watch in 2024. She has driven major behaviour change campaigns, including the FA’s “Heads Up” mental health campaign spearheaded by Prince William (then the Duke of Cambridge). She has also delivered initiatives with Škoda, Vodafone and Google promoting equality, health and opportunity for young people.
Monica Conway
Treasurer
Monica Conway is the Global COO of Fuse and sits on the UK committee of Omniwomen & Allies. With over 25 years’ experience in finance and operations, she brings expertise in governance, risk management and organisational leadership. She has also championed campaigns on young people’s health and gender equity, making her well-placed to support Fertility Futures’ mission.
Hannah Stokes
Trustee
Hannah Stokes is Finance Director at We Are Social and serves as Trustee Secretary for Fertility Futures. She brings strong experience in financial stewardship, governance and accountability, ensuring the charity’s work is transparent, responsible and sustainable.
Dr Kathiuska “Dr Kat” Kriedt
Medical Advisor
Dr Kathiuska ‘Kat’ Kriedt (Trustee and Medical Advisor), MBBS DRCOG PGCert, is a London-based fertility specialist who has practised across NHS and private settings, including St. Thomas’ and University College London. She specialises in reproductive medicine, PCOS, and low ovarian reserve, and is a member of the British Fertility Society and European Society of Human Reproduction and Embryology.
John O’Brien MBE
Trustee
John O’Brien MBE has over 40 years of leadership experience across business, the military and the charitable sector. A former British Army Officer, he has founded and led organisations internationally and worked for 17 years supporting the charitable interests of King Charles III (then HRH The Prince of Wales). As Founder and Chairman of Anthropy, he brings deep experience in leadership, purpose and collaboration to help Fertility Futures grow its profile and impact.
Sarah Owen
Trustee
Sarah Owen is Founder and CEO of Pumpkin, a leading PR agency. She brings extensive experience in communications and media relations, alongside previous advisory roles for organisations including the National Osteoporosis Society. She supports Fertility Futures in building visibility and influence.
Our trusted partners and charity accreditation
Fertility conversations often come too late. Our mission is to change that by normalising the conversation and raising awareness.
If you would like to partner with us to help normalise the conversation, get in touch!
